Brand identity is very important aspect of building a business. It is vital that brand identity is established when the business is created. There are a few things to consider when creating a brand identity:
Logo- You should create a logo that is simple, creative and memorable, that way it is more likely to be recognised when seen on products, posters or at a glance.
Colour- Choosing a colour that represents your brand is key. This can then be implemented onto your website, social media business accounts, promotional flyers or products.
Typography- You should choose a style of writing that will help represent your brand, this should then be used on all written content for your business.
These are the three main elements that help shape a brands identity, that is why sorting this out during the creation of a business is so important. Brand identity helps old and new customers become familiar with your business and are more likely to return.