Branding your website, video and social media posts can be fun, and it’s always nice to see your content shared from other users when it has your logo and colours incorporated into them. That said, there are some very boring everyday items that need to be branded too, such as letters, warehouse packaging and price lists. These everyday items still need that brand incorporated into them, and they should look the part.
Everything that goes out your warehouse or printer is important, and it’s going to be noticed by customers and potential customers alike, so make sure some time and effort go into it. A letter with a nice branded heading will draw more people to open it and read it when compared to something in black and white without any logo or branding. This is why it’s important to look at the bigger picture of branding, whilst realising it’s not just for digital platforms.