What should your business card include?

A business card is essential in marketing your brand, creating awareness and providing information at a quick glance. There is no need to make your business card complicated, as keeping it simple and to the point is so much more effective.

The first thing your business card should have in clear view is the company logo, this is how you improve brand recognition and awareness. To accompany the logo, the card itself should follow the companies brand identity, using the brand’s colours and typography throughout.

The name of the employer should be printed and their job position clear too. This should be followed with contact details for the customer’s ease of access to speak to an adviser. Make good use of your business card and use both sides- the reverse side could include social links, driving clients and potential customers to your social media platforms to learn more about your company.