Window display posters may not seem like the most innovative form of marketing or advertising. It’s a rather traditional method that has been improved over the years with new technology and design software, but the aim of the game remains the same, to grab attention and spread the word about a particular offer or line of products. By designing new window posters every month you can ensure you always have one key message to shout about, and keeping to this commitment will keep you on your toes. Just be sure not to push sales and offers too much because you may be considered a budget brand if you do so, and if only 10% of your items are on sale, people may walk into your store to be rather disappointed. This is why you should have one or two big sales every year and go all out, but no more, not if you want to maintain a positive reputation and sell products at standard rates more often than not!