Actionable Email Marketing Tips

Email marketing may seem scary if you are new to marketing and can seem quite complex and challenging to keep up with if you are busy. 

The first thing you must never forget is that your email marketing follows your branding so that it is instantly recognisable as your business.

A strong subject line starts your success. Reports suggest that 30-40% of emails are opened based on the subject line alone. Using powerful words that inspire the recipient to take the action of opening the email or clicking a link. 

Getting an email from an actual person rather than a brand feels more friendly. Also, addressing the recipient by name makes them feel like more than a number on your mailing list. 

Preview text appears in most email clients after the subject line. It offers the chance to give more context to your subject line. Leaving it blank is a missed opportunity.