Maintaining a positive brand reputation

No matter how beautiful your logo looks, it is not the be all and end all. A logo is just the start of the branding process. Many companies feel that if they spend time creating a website and social media pages with their new luxury logo, they will have created a brand that looks good and entices new customers. But what about your reputation?

You also need to make sure you’re responding to messages quickly, providing your customers with engaging content, making sure orders go through seamlessly and giving them reasons to leave positive reviews. Word of mouth is always going to be huge in terms of attracting new business, so you have to do all you can to create a positive brand reputation. You may not have full control over this, but you should at least make sure the majority of your customers have good experiences and you should go out of your way to make that happen. This is much more important than a fancy website or logo!