What is a logo?

Businesses owners are always asking, “Do I need a logo for my business?” Business owners often wonder if they have to invest in a logo or not.

What Is A Logo?
A logo is a visual representation of your business and is a powerful marketing tool. A logo can be a graphic mark, stylised name, an image or anything that your imagination decides as long as it represents your company.

What Do I Need A Logo For?
A logo makes a great first impression to a potential new customer, and it is a representation of your product or service.  It also helps returning customers find you and distinguishes you from your competitors.

How Long Will My Logo Last?
Your logo lasts for however long your company continues to provide the original product or service.  If your business evolves or changes its product/service base, then you would update your logo to fit that brand.