For decades flyers have been a popular choice of marketing for many businesses but with social media growing rapidly year by year and online marketing becoming the most popular way to advertise your business is there still a place for flyer marketing?
Studies show that although in a modern world everything is online that there is still a place for flyers, statistics state that almost 50% read addressed mail. Figures also suggest that addressed mail flyers are more effective than door dropped flyers.
Many businesses still user flyers to advertise and there are several reasons for this. Now more than ever they are cost-effective and you can be very creative with design to ensure your flyer catches the receiver’s attention.
A well-designed catchy leaflet is an invaluable tool in promoting your business. So, you must make sure your flyer is vibrant and eye-catching. And make sure you shop around for the best deal as many companies offer very competitive prices and offers.
3 ways to revamp your business card.
Your business card says a lot about your business, handing out your business card during a network event is a fairly common procedure for business owners, therefore your business cards needs to be appealing, memorable and informative.
So how can you revamp your basic, dated card to bring it up to speed with modern business cards? We have listed 3 effective ways you can revamp your business card.
1. Add some colour – long gone are the days of simplistic white business cards. Adding a splash of colour can ensure your business card is easy to find and memorable.
2. Use both sides – only using one side of a business card is a wasteful use of valuable space. You could add a special offer or highlight your social media links.
3. Eco friendly card – now more than ever people are wanting to save our planet and living a more eco friendly life. Revamping your card and making it eco friendly is appealing to more potential customers.
How to choose the perfect logo
The logo for your business is one of the most important parts of branding your business. The logo will be the face of your brand so choosing the right one can be a daunting task. There are several things you need to consider when choosing your logo.
– Colour – this must correspond with your whole brand
– Design style – the logo represents your business so making sure the design fits in with your business is very important. An arty business will usually go with a more creative, light-hearted design whereas a food business will usually go for something simple and recognisable
– Use – consider how you plan to use it – will you be having it embroidered on to t shirts etc.
– Format – not all applications use every format, do some research before deciding
– Be original – coming up with a fresh new logo will improve business – you don’t want to create something similar to a current brand.
Web branding: Do pop-up ads actually work?
In recent years, advertisements have become more obnoxious, pervasive and intrusive. According to a recent consumer survey report, pop-up advertisements have hugely interrupted the browsing experience in every aspect. Creepy pop-ups tend to stalk users with the same ad and brand in every website they visit.
Most Internet users feel interrupted, overwhelmed and stalked by digital pop-ups and they feel that advertising companies should come up with better strategies. However, many users have embraced ad blockers as a standard part of online browsing. These ad blockers are extremely common with over 198 million active users and over 500 million downloads. All these blocking sends a very clear message to advertising companies. Mobile users have also embraced this trend and over 419 million mobile users use an ad blocker on their phone. Therefore, all this blocking means that pop-up ads have become too intrusive and too annoying, so isn’t it about time companies looked at different options?
What should your business card include?
A business card is essential in marketing your brand, creating awareness and providing information at a quick glance. There is no need to make your business card complicated, as keeping it simple and to the point is so much more effective.
The first thing your business card should have in clear view is the company logo, this is how you improve brand recognition and awareness. To accompany the logo, the card itself should follow the companies brand identity, using the brand’s colours and typography throughout.
The name of the employer should be printed and their job position clear too. This should be followed with contact details for the customer’s ease of access to speak to an adviser. Make good use of your business card and use both sides- the reverse side could include social links, driving clients and potential customers to your social media platforms to learn more about your company.
Choosing a colour theme that works for your business
When you’re creating a brand, one of the important aspects you will need to consider is your colour theme. Every business has its own unique identity and a colour theme can play a crucial role. Coca-Cola as an example is famous for its red and white branding, and that bold red colour is displayed on their product packaging, website and social media channels.
When you’re conjuring up your perfect colour scheme, you should consider colours that fall in line with your target audience. We’re not saying you should always be stereotypical, but if you’re a flower maker, you may want to avoid blacks and greys as these are not representative of the bright colourful flowers that your customers will come to know and love. You may also want to think about colours you feel reflect you, especially if you’re the driving force behind your business. Try making a few different colour schemes to start off with, and go from there. When you find that perfect colour or combination of colours you’ll know it.
Branding the boring bits
Branding your website, video and social media posts can be fun, and it’s always nice to see your content shared from other users when it has your logo and colours incorporated into them. That said, there are some very boring everyday items that need to be branded too, such as letters, warehouse packaging and price lists. These everyday items still need that brand incorporated into them, and they should look the part.
Everything that goes out your warehouse or printer is important, and it’s going to be noticed by customers and potential customers alike, so make sure some time and effort go into it. A letter with a nice branded heading will draw more people to open it and read it when compared to something in black and white without any logo or branding. This is why it’s important to look at the bigger picture of branding, whilst realising it’s not just for digital platforms.
What’s In a Brand Design Agency?
A major action for business people is the development of their particular brand. Your brand is your assurance to your client that you will be staying and will be reputable. A branding agency ensures that your key message is delivered clearly. It also generates an emotional relationship with your customers and drives the consumer to purchase your merchandise. It also serves to create a memory for the purchaser. Brands are essential, and an excellent brand design agency should be hired to help the entrepreneur develop the brand. Keep reading to learn some principles of making any major changes which are discussed below. Continue reading “What’s In a Brand Design Agency?”
Cutting Costs on Logo Design
Logo design is one of the first branding tasks for startup companies, and spending a fortune isn’t necessary. There are many ways in which you can cut costs on logo designs, and the first is by checking out freelance websites. There are many great logo designers offering their services at very fair prices, and depending on how simple your logo is, you can actually choose an individual with little experience. They may be looking to build their portfolio and some will be willing to help you out free of charge (FOC), so it’s win win for both of you. You can also learn how to design logos yourself, and though this takes time, knowing basic design can be great for you and your business. Another option is to ask around and find friends who have experience with design, there’s always a good chance they know someone who can help you out, so be sure not to pay over the odds for logo design.
Maintaining a positive brand reputation
No matter how beautiful your logo looks, it is not the be all and end all. A logo is just the start of the branding process. Many companies feel that if they spend time creating a website and social media pages with their new luxury logo, they will have created a brand that looks good and entices new customers. But what about your reputation?
You also need to make sure you’re responding to messages quickly, providing your customers with engaging content, making sure orders go through seamlessly and giving them reasons to leave positive reviews. Word of mouth is always going to be huge in terms of attracting new business, so you have to do all you can to create a positive brand reputation. You may not have full control over this, but you should at least make sure the majority of your customers have good experiences and you should go out of your way to make that happen. This is much more important than a fancy website or logo!